The CEO of Genvid — the company behind choose-your-own-adventure interactive series like Silent Hill Ascension — has claimed "consumers generally do not care" about generative AI in games, stating: "Gen Z loves AI slop."

Jacob Navok, a former Square Enix director, evidenced his claim by reminding us that the biggest game of the year, Steal a Brainrot, "had 30m concurrents or approximately 80x the Arc Raiders concurrents, and is named after/based on AI slop characters."

"For all the anti-AI sentiment we're seeing in various articles, it appears consumers generally do not care," he wrote on X/Twitter (thanks, GamesRadar+). "All the brainrots are just 3D models of AI slop. Gen Z loves AI slop, does not care. The upcoming generation of gamers are Bane in Dark Knight Rises saying 'You merely adopted the slop, I was born in it.'

Arc Raiders has enjoyed huge popularity and big sales despite an online controversy around its use of generative AI to generate character voice. Streamer Shroud has suggested this AI controversy held Arc Raiders back from being considered for the Game of the Year award at this year's The Game Awards.

Yesterday, November 17, we reported that Assassin's Creed publisher Ubisoft was forced to remove an image found within Anno 117: Pax Romana that contained AI-generated elements after fans complained, and Call of Duty: Black Ops 7 players promptly took to social media to complain about AI-generated images they had found across the game, following a trend of AI-Ghibli images from earlier this year.

The Alters developer, 11 Bit Studios, and Jurassic World Evolution 3 developer, Frontier Developments, meanwhile, similarly faced fan backlash recently when they were caught using undisclosed AI images, which doesn't quite track with Navok's assumption that "consumers do not care."

Suggesting that a "tipping point has been reached," Navok also stressed that because "Activision isn't shying away from AI, neither is Arc Raiders," the tech was here to stay.

"I should add that in-game art and voices are merely the tip of the spear. Many studios I know are using AI generation in the concept phase, and many more are using Claude for code," he added. "It will be hard to find a non-indie title that isn't using Claude for code, and ignoring Claude's AI use because it's code while focusing purely on art shows that a lot of AI sentiment is being driven by emotion rather than logic."

In Navok's defence, it certainly feels as though his comments ring true, at least across other big developers and publishers, too. EA CEO Andrew Wilson has said AI is "the very core of our business," and Square Enix recently implemented mass layoffs and reorganized, saying it needed to be "aggressive in applying AI." Dead Space creator Glen Schofield also recently detailed his plans to “fix” the industry in part via the use of generative AI in game development, and former God of War dev Meghan Morgan Juinio said: "... if we don’t embrace [AI], I think we’re selling ourselves short.” Conversely, Nintendo has bucked the trend, with Nintendo’s Shigeru Miyamoto previously stressing that the company would rather go in a “different direction” than the rest of the video game industry when it comes to AI.

Vikki Blake is a reporter for IGN, as well as a critic, columnist, and consultant with 15+ years experience working with some of the world's biggest gaming sites and publications. She's also a Guardian, Spartan, Silent Hillian, Legend, and perpetually High Chaos. Find her at BlueSky.