Ford and Microsoft have entered into an exclusive agreement that will make the Ford GT the cover car for the game, and the GT and other newly revealed cars, such as the newest version of the Ford F-150 Raptor and the Ford Mustang GT350, available cars in the game. According to Henry Ford III, the executive in charge of the GT's development, the arrangement is part of Ford's view that video games are "a new avenue for us to reach our customers".